Nestlé Ice Cream debuted its latest product, the new premium ice cream stick range, at Golden Screen Cinemas in Pavilion Shopping Mall. Previously available in the tub format, ice cream lovers can now enjoy the creamy goodness at their convenience, anytime, anywhere.
“We see a growing demand for single serve desserts and treats including stick ice cream and this is the perfect opportunity for us to extend the brand into the stick format. Up until now, It has been known for its tub ice cream. Moving forward, we want to create more consumption occasions for consumers.. With the new range, they can now enjoy this handheld luxury anytime of the day,” said Alois Hofbauer. Managing Director, Nestlé (Malaysia) Berhad.
With the introduction of its new stick range, the brand also revealed its latest campaign centred on the tagline “The World Can Wait”, which highlights the importance of making time to enjoy the little moments that life has to offer.
“We are so carried away with the daily hustle and bustle of life, it is important now more than ever that we make time to enjoy the little moments and appreciate life. We want LA CREMERIA® to share the positive message that people should hit the ‘pause’ button in life every now and then, reminding them to relish in life’s little pleasures, such as enjoying a stick of LA CREMERIA,” explained Yit Woon Lai, Business Executive Manager of Nestlé Ice Cream.
“So much care and detail have been invested into crafting our stick range – an ice cream of this caliber is only best enjoyed when you take the time to savour it. It is truly a moment of indulgence while the world waits for you,” she added.
Having the Ice Cream Sticks while watching the new jurassic world movie was totally amazing! Thank you for having me! I did a very quick VLOG at the event as well below! Pls Subscribe and watch!
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