Returning for a second year to continue its mission in raising the bar of Malaysia’s diverse fashion industry, Malaysia Fashion Week (MFW) 2015 will see the converging of the best local and International fashion industry players in Kuala Lumpur this November. Conceptualised as the sole B2B trade fashion event with a dedicated fashion/lifestyle trade exhibition called FACIT@INTRADE taking centre stage, it will be further supported by a series of fashion shows and gala events under the MFW 2015 banner.
This was announced at the media conference held in KL yesterday, which simultaneously saw the signing ceremony between, CEO of MATRADE & Chairman of MFW 2015 – YBhg. Dato’ Dzulkifli Mahmud and Co-Chairman of MFW 2015 & Chairman of Mercedes-Benz STYLO Asia Fashion Week – Datuk Nancy Yeoh, witnessed by Mr Roland Folger – President & CEO of Mercedes-Benz Malaysia, Datuk Jimmy Choo – Honorary Advisor of MFW and YBhg. Datuk Normah Malik – Executive Director, Socio-Economy Development of DBKL, in front of representatives of the various fashion fraternities in support of MFW 2015 including Bumiputra Designers Association (BDA), Malaysia Official Designers Association (MODA) and Young Designers Arena (YODA), universities/schools, designers, government, corporate entities and the members of the media.
The Malaysia Fashion Week (MFW), a collaborative effort between Malaysia’s national trade promotion agency MATRADE (Malaysia External Trade Development Corporation) and Malaysia’s leading fashion event organiser STYLO International, is to boost the Malaysian fashion industry by propelling local fashion brands internationally, whilst aiming to elevate Malaysia into a major fashion hub both in Asia and globally.
This year, the MFW 2015 is focused around YOUTH ENGAGEMENT with broad-based programs highlighting young designers, fashion expressions by design and fashion students and youth collaborations with the fashion and music industry.
YBhg Dato’ Dzulkifli Mahmud, CEO of MATRADE and Chairman of MFW 2015 quoted during his speech, “We are happy to have a whole list of exciting initiatives centred around “youth engagement” this year at MFW 2015 with our biggest being X-STYLE, a pet project of MATRADE created as a fashion expression for emerging designers and students of fashion schools with Level 1 at Menara MATRADE dedicated to this” **press release.
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