Guinness, Malaysia’s favourite black brew, unveiled three limited edition design for its extra stout bottles and cans at a spectacular launch event at the Intermark Hotel, Kuala Lumpur. The Designs, Which have been created specifically for the Malaysian Market, are part of the celebrations marking 50 years of guinness being brewed in Malaysia.
The three limited Edition Designs, which will be available while stocks last between now and November, are a marked departure from a brands iconic black and gold visuals. Each one is bursting with vibrant colours and intricate patterns, inspired by the wealth of history and culture malaysia has to offer. What hasn’t changed, how ever is the glorious Guinness inside – its still the exact same formula that malaysians have known and loved for all these years.
Each Limited Edition design represents a distinct era in malaysia’s journey – stretching back to Malaysian Roots, through to the age of independence, leading into the modern day and looking ahead to the future.
“It’s a very fitting way to celebrate the milestone of 50 years of brewing GUINNESS in Malaysia,” said Bruce Dallas, Marketing Director at Guinness Anchor Berhad (GAB) “For the first time ,we’ve created brand new limited edition designs specifically for one country, drawing inspiration from its culture and its people. GUINNESS has a long and storied relationship with malaysia so its particularly pleasing to be able to launch this world-first here”.
The new Limited edition designs have not been inspired by Malaysia; they have been created for Malaysians, by Malaysians. Behind the designs are five luminaries of the Malaysian creative scene, who came together to explore the concepts of history, identity, and culture which have informed the new limited- edition looks.
Representing a range of creative disciplines, the “creative council” comprised of musician Edwin Raj – Artist Donald Abraham – Film director James Lee, Graphic artist Lefty, and photographer Vincent Paul Yong.
“Collaborations like this can be tricky” Noted Edwin, ” but it all came together very well – we quickly came to a collective agreement on direction and everything just took off from there.”
“It’s not everyday you get to have that kind of creative energy in a room” added lefty.
The Three Collectible limited edition designs will appear on all bottles 325ml and 640ml and cans 320ml of GUINNESS Foreign extra Stout Sold in Malaysia from Now until november while stock last. *press release
For more information Visit their FACEBOOK PAGE or search for hashtag #GUINNESSMY50.
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