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Level Up Your Loyalty: guardian Malaysia Launches MYguardian Rewards to Revolutionize Everyday Shopping With Well Being At Its Heart
With 3 million sign-ups since March, this all-in-one rewards platform is redefining how Malaysians shop, save, and feel good and aims to become Malaysia’s No. 1 loyalty programme
guardian Malaysia has officially launched its latest innovation in customer engagement—the MYguardian Rewards programme on its guardianMY app. It is a next generation, fully digital, gamified, and personalised loyalty platform designed to reward Malaysians for every purchase and elevate their shopping experience like never before.
Unveiled at a star-studded launch event in Kuala Lumpur, complete with a hot air balloon fiesta and a live concert with special appearance by legendary hip-hop group KRU, the new rewards programme marks a significant leap forward in guardian’s mission to empower Malaysians to “Own Your Beautiful”—through wellness, value, and everyday joy.
“The MYguardian Rewards platform is not your typical loyalty initiative,” said Priscilla Wu, Managing Director of Guardian Malaysia and Brunei.
“It’s an intuitive digital ecosystem built specifically for our customers. It is designed for YOU, the customers of guardian and it offers immediate, personalised rewards and exclusive experiences with every scan and best of all, its FREE.”
A Digital First: One App. Instant Rewards.
- MYguardian Rewards is designed for simplicity and instant gratification such as:
- Instant points earned and instant rebate at checkout—both in-store and online
- Auto-contest entries with every purchase
- Daily offers
Personalised birthday month treats - Student Pass Tuesdays – for the students over 21 years old, they will get an extra 10% discount on Tuesdays by flashing their student ID.
Upon registration, members receive 10X reward points for their first purchase and a complimentary RM250 Guardian voucher.
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A Movement That’s Already Making Waves
Since its soft launch in March 2025, MYguardian Rewards has had a roaring start of already attracting 3 million members, making it one of the most popular loyalty programmes in Malaysia with more than RM5 million in cash value already distributed through points.
“This is more than just a loyalty programme—it’s our way of thanking Malaysians for their continued trust and support,” Priscilla added.
“With guardian, you’re not just shopping—you’re investing in your health, your well-being, and now, your rewards. And we intend to make the MYguardian Rewards programme the #1 Rewards programme in the country.”
A Night to Remember
To celebrate the official launch, guardian hosted a special MYguardian Rewards Fiesta at TRX, featuring a soaring hot air balloon experience, interactive booths, and an electrifying concert headlined by legendary hip hop group KRU, making it a night to remember for fans and members alike.
A Purpose Beyond Profit
“At guardian, we believe that beauty and wellness go hand in hand with responsibility,” said Priscilla. “MYguardian Rewards reflects our vision to build a healthier, more empowered community—while making every shopping experience feel like a celebration. We want our customers to ‘Own Your Beautiful. Take charge of your well-being, your rewards, and your future.”
Sign up for the MYguardian Rewards programme on the guardianMY app today and start earning the rewards you deserve.
About guardian Malaysia
guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 57 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 550 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. Each year, our stores serve more than 33 million customers across the country.
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