Turn on the Love for Revlon Ultra HD Lipsticks and Lip Lacquer

Nobody forgets their first love easily – that head-over-heels feeling of falling in love, combined with heightened senses that make your heart beat faster as you anticipate the butterflies in your stomach. There’s a saying that goes, “When you fall in love, everything is brighter, bolder and more intense.”

Now, you can keep the flame of passion alive with Revlon’s all-new range of Ultra HD™ Lipsticks and Lip Lacquer. With a rainbow of lip colours that adorn your lips with brighter, bolder and more intense effects, you can let love captivate your imagination and take you into a world of passion.

From a single product line of nail enamels to becoming a celebrity-loved global colour cosmetics and beauty care brand, Revlon has come a long way since its formation in 1932. Offering glamour, excitement and innovation through high-quality products at affordable prices, Revlon products can be found on vanity tables and in makeup bags of bold, glamorous women across the globe.

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Wear your heart on your sleeve, but wear your mood on your lips. The Ultra HD™ Lipsticks and Lip Lacquer feature a revolutionary and patent-pending wax-free gel technology that is capable of suspending more colour pigments to deliver brighter, bolder and high resolution colours without the heavy wax feeling associated with conventional lip products.

For a matte lip look that is great in the day, the Ultra HD™ Lipstick is the ideal must-have in every woman’s handbag. It gives your lips full coverage and an incredibly vivid and intense colour payoff that is matte in effect at the same time. In one smooth swipe, you too can have high-definition matte colour that doesn’t shy away from the limelight.

For a shimmery and more sensuous lip effect, the Ultra HD™ Lip Lacquer will not disappoint with its high-impact shine and a bouncy, lightweight feel. Designed to help women create different lip effects by building on layers, you can achieve a natural look by applying a thin layer; and vice-verse a more intense look by putting on a thick layer. Its gel texture is always silky and never sticky, and glides on easily with a professionally-inspired brush applicator, so that you can have a high-definition shimmering pout.




According to Janette Shum, General Manager of Revlon Malaysia and Singapore, the new Ultra HD™ lip products are an extension of a woman’s innermost desires. “As women, sometimes it’s not easy to reveal our feelings to others. That’s why with Revlon’s Ultra HD™ Lipsticks and Lip Lacquer, we want you to feel the love when you add colour to your lips. Turn on the attraction, the seduction and the romance. You can do it for your spouse, your beau or even for yourself – the most important thing is that you discover the feeling of falling in love all over again!”

“Revlon’s global campaign Love is On™ complements the launch of the Ultra HD™ Lipsticks and Lip Lacquer. Revlon is on a mission to inspire love and connect with people all around the world. Love is on™ brings far more meaning to women than just being a simple tagline. As Revlon Chief Marketing Officer Benjamin Karsch puts it, ‘It’s all about how a woman feels when she’s putting on her makeup. And we want her to feel love. We want her to feel the feeling of falling in love.’ I hope that in Malaysia, we will also be able to achieve the same effect and fill women’s hearts with emotion, positivity and affection!” said Shum.

The Ultra HD™ Lipstick comes in 8 high-definition shades. They are HD Gladiolus, HD Hydrangea, HD Azalea, HD Poinsettia, HD Tulip, HD Hibiscus, HD Orchid, and HD Petunia. The Recommended Retail Price of each lipstick is RM35.90.

The Ultra HD™ Lip Lacquer comes in 6 high-definition shades. They are HD Pink Ruby, HD Garnet, HD Petalite, HD Strawberry Topaz, HD Smoky Quartz, and HD Pink Sapphire. Each lip lacquer retail at the Recommended Retail Price of RM35.90.

To find out which of these exciting HD colours of Revlon Ultra HD™ Lipsticks and Lacquer suit your lips, or passion, check them out now at major pharmacies and retail outlets nationwide. -press release-

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