social media

This post aims to provide useful advice and tips for businesses that are looking to gain more of an understanding on how to optimise their social media. It’s written by industry experts at Smart Traffic, a leading SEO company that’s been in operation since 2006.

Much has been said about social media and how it has changed the world. It has introduced a whole new level of gaining knowledge, and more and more people are getting to know it. Now, it’s not just ordinary individuals who get to reap the perks of being online and interacting through Facebook or Pinterest. Plenty of businesses are obtaining the benefits of building presence on the Web. So if you have a company too, you should start bringing your campaigns to the social media front.

Social media bridges the gap between companies and normal consumers. It pierces the corporate veil and allows communication to flow naturally. As most people spend so much of their time, whether at work or at play, in front of their computers; social media is like a TV that speaks directly to its audience.

Social networking sites, like Facebook, Twitter, Instagram, and Google Plus, provide that real-time interaction. These also enable sharing of content and posting of comments and much more. So it’s no wonder why several businesses create accounts with these social media channels for promotion purposes. To keep up with your competitors, make it your strategy too.

We’re talking about numbers here. With millions of users in tow, Facebook and other platforms are the right places for your company to get noticed. Add Pinterest for your interesting pictures and Tumblr for your fun photos with captions. LinkedIn will provide the platform for building linkages with fellow business owners. A LinkedIn profile also signifies that your business is legit.

There is a tacit rule that if you want to say something brief, tweet it; if you want it longer, blog it. WordPress is one of the easier-to-use blogging platforms out there. Here you can share content that is relevant to your business.

In social media, you create and share content for everyone. As your business gets streamlined, you’ll get to tap those local or international customers, depending on your target customer base.

At the end of a social media-driven day, businesses strive to make sales and a strong online presence. If you want to be effective in both, Read the full article here 12 Social Media Channels That Can Help Increase Your Sales. Be social media-savvy and tell us what you think at the comment section below.


About the Author:
Emma Tomlinson is the Head of Retail at Smart Traffic, a UK-based specialist company delivering search engine and services to SMEs and large companies in various countries across the globe.  








  1. When it comes to business marketing, the usage of social media sites cannot NOT be included. Social media provides one of the best, if not the best, medium of marketing products with its wide reach and cost-effectiveness. However, it must be taken into consideration that there are plenty of methods and techniques. To exhaust the full potential of the power contained in social media, it is best to find the best method to suit the business’ circumstance.

  2. SEO now is like SEO-Socio, I’m not a SEO person but through social media interactions my posts gets visible to page 1 of Google even after 1 day or less. So I guess it is more easy now for bloggers even if you are a newbie, as long as you have good content and of course you share it to many social media sites as much as you can, no reason why you won’t get your target visitors…:-)

  3. Social media it is where mostly of my traffic came from. Business owners should not take for granted this tip. One way to make your business viral.

  4. social media is now the trend on which you can connect to the pospect clients if you are into business … its just take a little creativity

  5. I think that some people who really want to practice social media would have to analyze more and put it in action since you cannot really if it really works for you or not

  6. Hi @jsncruz:disqus I have a category tab above where I can put any “guestpost” on my blog. And as what I’ve said on my “About me” Page as long as it doesn’t contain anything that will harm my readers, Its fine with me. I will give atleast considerations to this kind of thing. As long as it is on my “guestpost” tab I guess my readers will get it. It’s my blog anyway… Thank you @jsncruz. I understand why you’re surprised hehe x0x0 =)

  7. I’ve been trying to make my online business (website development) social media friendly by adding as many sharing icons as I can. But it’s a bit difficult to attract possible clients nowadays because of very tight competition.

  8. Making the best out of social media sites – that’s what most entrepreneurs do today. It is free but we consumers can only hope that would motivate them to produce and provide quality products and services accordingly.

  9. I agree but disagree also. In the country, SMEs who jumped the social media bandwagon have not realized what the platform promised. The thing is it will take time and more studies for SMEs to get the full potential of the medium.

  10. Social Media has a lot of perks for businesses… Some just don’t (or refuse) to see it yet.

  11. this is useful sis! i’ll tweet this using our company account, relevant kasi sa nature ng biz namin 🙂

  12. Yeah I agree. Businesses should have their own social media pages. For those novice entrepreneur that are new to the online world, they can take it slow and engage with other people, be interesting and give something back.

  13. From social networking to social media… I must agree that getting some level of success in social networking sites like facebook, twitter, etc. can benefit businesses because these sites can give you millions of potential business every day.

  14. At this modern time, social media is so important especially when promoting business. As I’ve noticed, lots of business owners are now having Fan Page in FB, even a twitter account! They use any platforms just for their business to thrive. 😀

  15. Social Media is very important to us all. Make it with business or without business.This is already the bread and butter of others, like me.

  16. Awesome tips… i wish those who are still snotty about blogs and social media realize that they should not ignore it anymore because its the new media 🙂

  17. There’s no denying the impact social media does. It will help starting businesses, especially ones who need exposure.

  18. Interesting article! It’s really true PR are really targetting the social network as it has the fastest way to inform and makes the products trending in few minutes.

  19. I definitely agree that for a business to thrive, being active in social networking sites is a must.

  20. Social media plays an important role in our day-to-day life especially when it comes to promoting business. Because it can easily reach a lot of potential clients.

  21. I’m in the business of using social media sites to promote brands to I know its relevance in today’s marketing world. I really believe in the value of social media in creating meaningful engagements between businesses and their consumers.

  22. Hmmm… I need to learn about SEO na. Any tips or maybe reference you can give me for a good website or ebook to get info? TIA

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